GREENVILLE CITY COUNCIL APPROVES PROPOSAL TO DEVELOP CITY BRANDING STRATEGY
In Tuesday night’s regular, monthly meeting, the Greenville City Council continued a discussion from last month’s meeting regarding city branding and identity. The city has used the same logo for the last 30-40 years to identify the city in various print, media, website, advertising and other marketing uses. City Manager Dave Willey reported that there is an opportune window to review and/or change the city’s brand identity. Willey said that the development of the city’s website, various print materials and low inventories of previous branded materials makes it an ideal time to change.
The Council received proposals from 6 entities to develop and finalize a brand strategy for the city and the creative deliverables to support it. Interviews were conducted and materials reviewed to evaluate the effectiveness of each proposal. The Council voted to accept the proposal from North Star Destination Strategies.
North Star’s proposal includes a scope of services at a cost of $68,000 in professional fees. Funding for the proposal would be a TIF-eligible expense and would be spread between this and next fiscal year. There would be no cost to the General Fund. The North Star process would be implemented over 4-8 months and result in a brand identity and implementation plan unique to Greenville.
MEMORIAL BRICKS DEADLINE FAST APPROACHING
The deadline to order memorial bricks for the Bond County Veterans Memorial is Saturday, March 31. We spoke with the Bond County Veterans Memorial Committee Chairman Tony Koonce who said the bricks honor a loved one who served in our nation’s military for any length of time. They are eligible for this honor if they lived in Bond County for at least five years. Applications are available at all Greenville banks and the Bond County Clerk’s Office. The bricks cost $100.00 and funds from the brick sales goes toward upkeep of the Bond County Veterans Memorial. If you have any questions, call Tony at 664-1976.
FUNDING FOR 4TH OF JULY CELEBRATION IN KPD 2012 BUDGET
At Monday's meeting, the Kingsbury Park District approved the 2012 budget, which included the 4th of July celebration. The total cost for the 4th of July fireworks will be approximately $12,000.00 and has been budgeted from the general fund. Park Director Jerry Sauerwein said he hoped donations would help offset the cost of fireworks.
GREENVILLE TO HOLD TOWN HALL BUDGET MEETINGS
The City of Greenville will hold town hall meetings on Wednesday, March 21st at the Municipal Building. At these meetings, City Manager Dave Willey will be discussing the state of the budget and will review a variety of budgeting options. Two meetings will be held: the first will start at 12:00pm (noon) and the second will begin at 5:30pm. The public is encouraged to attend.